Here are some of key attribute of a good real estate broker
You might be working with five clients at one time, but if you cannot give your undivided attention to each person, you can kiss your profit (and future recommendation) goodbye. With the advent of caller ID, answering the phone and collecting potential client information is easier than ever. Of course, there will be times when you are truly unable to get to your phone on time; but when possible, respond to a call from a current customer. Chances are, they have a simple problem that has a simple solution. Take five minutes to help them out, and you’ll become a hero. You would be surprised at how valuable availability is to the average small business — consider the alternative.
It is equally important to ask every client about their preferred method of communication. Do they like texts, emails, or old-school phone calls? Whatever the answer is, be sure to interact with them on that medium. Clients will notice when you take the time to personalize their experience and remember the “little things.”
2. Set Goals
Did you know that 83 percent of the population doesn’t set goals? Additionally, only three percent of the people who do set goals have those goals written down somewhere. However, if you do take the time to physically write down your goals, you will be 79 percent more likely to achieve them. With a statistic like that, there is no reason you shouldn’t add goal setting to your daily business to-do’s.
Goal setting is important for all real estate entrepreneurs who want to succeed, as goals give you a way to track and measure progress. How can you tell if your business is improving if you don’t know how you hold up to the competition? Setting goals that are specific, measurable, actionable, realistic, and time-bound is a sure-fire way to lock in success.
3. Have a Marketing Plan in Place
If you can set up a marketing campaign and subsequently automate its process, you’ll be way ahead of the game. The key to success in automated marketing is trifold: you must hit all your bases and personalize every customer experience, all without reinventing the wheel every time you launch a new campaign. Use new technology and old-school marketing methods to reach a broad customer base, and be sure to define your target audiences. Once you find a strategy that works for you, you can duplicate the process across multiple mediums. The content on your piece of direct mail may seamlessly transition into a social media post, and vice versa. Don’t be afraid to think outside of the box, and always look for ways to improve efficiency.
4. Become an Expert in Your Market.
Since information about anything and everything is so readily available online, homebuyers are less inclined to enlist the services of agents and investors. Who needs a realtor when you can read Trulia or Redfin’s blogs and get all your answers for free? When it comes down to it, the one thing an agent can offer to customers that the internet can’t is experience. If you present yourself as the expert in your market — a thought leader, if you will — homebuyers will have no choice but to work with you. Staying up to date on the latest news in your industry is the best way to get ahead.
5. Build Relationships
A successful real estate agent will have a jam-packed schedule at all times. Still, that’s no excuse for forgoing to build customer relationships. You need to go the extra mile every time and with every transaction. Late nights and grueling hours should become the norm, not the exception, at least for a little while. Nobody ever said it would be easy to realize a higher level of success. It shouldn’t matter if you are selling a home for $200,000 or $20 million; your attitude should be the same with every client.
Building relationships, in many ways, is the best way a real estate agent can spend their time. a real estate analyst at Fit Small Business, argues that building relationships is perhaps even the most important indicator used to determine an agent’s level of success. “If you are an agent that is good at their job,“you will build long-lasting relationships with your clients.” It is important to note, however, that “the goal isn’t to do one deal with a client and never speak to them again. The goal is to do multiple deals with the same clients over the years and that client’s network,”
The best way to build and maintain customer relationships is by listening to every client’s individual needs.